How to add hyper-link or content to custom logo

How to add hyper-link or content to custom logo

@Steven Flaxman

Hi

I have added a custom logo to my run.
If you click on it it opens a page that says no content.
How can i add a hyper-link or insert content.

run logo

When you click on the logo it displays

Any assistance would be great

Thanks
Flaxie